Tuesday, December 2, 2014

“Reincarnation” is the new short film created and directed by Karl Lagerfeld to accompany the CHANEL Paris-Salzburg'14/15 Métiers d'art collection shown at this very second in Salzburg. This new short film was not only the perfect opportunity for Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the House and personal friend of the designer, but also to discover a brand new side to the world-renown 'bad gal' topmodel Cara Delevigne, which happens to be one of the faces of the upcoming campaign of the collection.

It feels amazing to see her step out of what we shall assume would be her comfort zone and to watch her grow even more and elevate herself in this industry where the more things you're able to do, the more valuable you become ;) Not that I'm saying Cara has more of less value than any other model (she's actually pretty down to earth about her fame and career, that I can assure you as I have actually met her myself!) but it really is a beautiful thing to be able to witness models, nowadays, do so much more than simply pose and being pretty. I'm sure many of them have so much more to offer the world and we really should thank Karl Lagerfeld for being so innovative and letting her express herself in many more ways than she has already have !

"CC The World," the original soundtrack for Reincarnation, was composed and wrote by Pharrell who also plays one of the lead roles and will be, along with Delevingne, the other face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d'art collection. Everything about this video is stunning, from Cara's pretty amazing vocals (since when can she sing?!) to the sumptuous costumes, not to mention Pharrell's nod to the classic Chanel jacket.

Special mention to Géraldine Chaplin starring as Gabrielle Bonheur !

The post REINCARNATION appeared first on PBTH **

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